The City of Atlanta announced its partnership with Happiest Baby offering all City workers a 6-month rental of the award-winning SNOO Smart Bassinet as a parental benefit for their babies. This doctor-designed innovation uses the natural womb rhythms to calm crying and add 1-2 hours to infant sleep. And SNOO is the only bassinet that is FDA De Novo authorized for keeping sleeping babies safely secured on the back (back sleeping reduces the risk of SIDS). Learn more at happiestbabyscience.com/fda.
Increasing sleep is important. Fatigue-related productivity losses cost U.S. businesses an estimated $136 billion annually. Almost two-thirds of new parents report exhaustion as their top stressor. Additionally, ~33% of new mothers leave the workforce for a year or more—often due to lack of sleep and support.
Similar to a 24/7 “in-home helper,” SNOO continually rocks and shushes babies, adding an average of 1-2 hours of sleep. SNOO quickly responds to fussing with 4 levels of soothing motion and sound, calming ~50% of babies back to sleep, often in under a minute. Over the past 9 years, it has given babies over eight hundred million hours of safer sleep.
“This partnership reaffirms our commitment to enhancing the work experience of the dedicated employees of the City of Atlanta,” said Chief Operating Officer LaChandra Butler Burks.
Mayor Dickens has fostered landmark initiatives to increase affordable housing, buttress public safety, and foster economic development. And now, he is pleased to offer SNOO to Atlanta’s hard-working new parents in addition to their other supports: paid maternity and paternity leave, family insurance benefits (health, dental, vision), and confidential counseling plus assistance for personal and professional challenges.
“Supporting our employees during the newborn period is an investment in their happiness, well-being, productivity, and long-term success. I am proud that Atlanta is America’s first city to offer this transformative benefit,” said Department of Human Resources Commissioner Calvin W. Blackburn III.
Atlanta joins the more than 100 top employers (including JP Morgan Chase, Snapchat, Anduril, NASDAQ, Alo Yoga, YETI, Anduril, and Under Armour) providing SNOO rentals to their employees. SNOO improves employee retention and productivity and reduces errors, accidents, absenteeism, and healthcare costs. It is often rated a company’s #1 benefit.
“New parents are exhausted. Most have little experience caring for babies or family help. And their profound fatigue often tempts them to make unsafe sleep choices, like bed sharing or placing the baby to sleep on the stomach,” said Dr. Harvey Karp, celebrated pediatrician, and CEO of Happiest Baby. “We’re honored to be part of Mayor Dickens’ important work helping Atlanta’s families feel rested and well‑supported during the challenging first six months.”